Pritchard - Head of marketing for P&G's(Procter & Gamble Co.) says they are aiming to save $10 billion by 2016, cutting $1 billion from its marketing budget.
Sneak peek of his interview to The Wall Street Journal,
Mr. Pritchard: Some brands that have very little money get very innovative. Aussie [Hair Care] is 100% digital. Secret [deodorant] is 100% digital. Old Spice [deodorant] didn't have that much money. They didn't advertise "Smell Like a Man, Man" at the Super Bowl, it was before the Super Bowl. Then they got this huge lift on YouTube, then they amplified it in PR, amplified it on Twitter.
He spokes with The Wall Street Journal about the company's digital-media and other marketing plans. To view complete interview just visit P&G's Marketing Chief Looks to Go Digital. Very informative article, well worth a read!!
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