Reason for Losing Out in the DigitalMarketingContest2012

Starting off. My intentions were good. I just want to win.

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I use to create/setup blogs for my clients in previous companies. (I have never created blog for me :P). This is the first time I'm doing it for me! WOW finally I did it ;)

I started bit late, but I had my own plans in place. Like from content strategy to link building strategy. Idea Idea :P

Made this blog to get index in Google, and then did nothing. This is where things started going wrong.

After that started seeing my blog once or twice during weekends. I use to think that this Saturday I’ll build some links, add content etc., but that plan will fail, then Sunday then again fail, and then next week again flop.   

Though of being smart, I use to think that today I’m going to do competitor analysis and get links, but never dived deep into it!  (But, I have built only 1 link) Even If I have dived deep in to it I would have got only few links I guess (because most of links to other competitors were from their personal blogs/website).

During office hours I use to think that today I have to look after this blog, but once I come to home I get relaxed.  Laziness… Laziness is real sin.  

Almost 1 month got over like this. Only 1 week left. My blog was in very worst position. I don’t want to lose very badly :-* So, again started planning.

I don’t have any personal blogs/website where I can place links easily L

So, then started thinking of getting links from friends network (I was not in the position to get links from outsiders, I don’t want to share regarding this to everyone). So went to 2 of the 2^nd line of leaders (Eric & Basha) :P. Basha and Eric gave me links from their blogs without asking anything. Thanks a lot guysJ. Then contacted Hari for a link, he is too good, since he was busy; He gave his blog’s login credentials to me :D But I didn’t use his blog (Technically issue :P).  Thank you very much Harikumar J  

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As usual once again SEO lesson I learned was,

•          Planning is vital.
•          Implementation is critical.
•          Content is necessary.
•          But links are fate deciders.
•          Building links is little painful task, If you are not ready to bare that pain. Then you will be the loser for most of the time. Fact Fact Fact!!!

Without putting effort nothing will happen. That is for sure!

According to me these were some of the reasons for losing. 

Next time (like everyone… I’m saying) I will try to win. Saying is easily but doing is.......... Ha ha ha….

But few real good things happened; I’m planning to do blogging.  Hoping, that could improve my writing & communication skill. Hmm… Going to register domain soon!!!

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This might be the last post in this blog! Thanks a lot J

Save your Advertising Budget Through Digital Marketing

Pritchard - Head of marketing for P&G's(Procter & Gamble Co.) says they are aiming to save $10 billion by 2016, cutting $1 billion from its marketing budget.

Sneak peek of his interview to The Wall Street Journal,

Mr. Pritchard: Some brands that have very little money get very innovative. Aussie [Hair Care] is 100% digital. Secret [deodorant] is 100% digital. Old Spice [deodorant] didn't have that much money. They didn't advertise "Smell Like a Man, Man" at the Super Bowl, it was before the Super Bowl. Then they got this huge lift on YouTube, then they amplified it in PR, amplified it on Twitter.

He spokes with The Wall Street Journal about the company's digital-media and other marketing plans. To view complete interview just visit P&G's Marketing Chief Looks to Go Digital. Very informative article, well worth a read!!

An Internet Minute - Information Summary

I have listed out the happenings in every single minute in Internet world,

• 204 million E-mails sent 
• 47,000 Apps downloads 
• $89,000 in sales 
• 61,141 hours of music 
• 20 million photo views 
• 3,000 photo uploads
• 320 New twitter accounts 
• 100,000 new tweets
• 6 New wikipedia articles published 
• 2+ million search quires
• 1.3 million Video views
• 6 million facebook views (277,000 logins)
• 100 + new Linkedin accounts 
• 639,800 GB of global IP data transferred

Digital Media to Boost Business Success - Infographic

Below mentioned information graph is about how we can use digital media to boost business success.

Digital Media to Boost Business Success!

I hope you will like it!

Courtesy : Gaumina

How big will digital marketing be for Adobe?

I read this interesting article in Times of India about the Adobe’s chief executive statement on their company’s next big plans and future digital trends.

We see digital marketing as our largest software-as a-service ( SaaS) business and it will be $1 billion in three years. There's an evolution which will happen towards that model. First step is that companies will really be able to understand they can measure impact of their marketing effort. Once you have that in place companies will seek actionable ways to do intelligent things (like target-specific buyers by age or gender).

We believe we are on a multi-phase journey and to begin with, we are doing the plumbing that will help companies measure all information. Omniture helps analyse one trillion transactions every quarter. We will help create new business models for companies in financial services, publishing, retail, travel and other industries which are gearing up for an era of online marketing. It is going to be an ongoing campaign and that's what digital advertising agencies are also thinking of - it's a new opportunity for them as well.

To know more about this story visit http://articles.timesofindia.indiatimes.com/2012-03-13/strategy/31159067_1_digital-marketing-digital-media-shantanu-narayen

Digital Marketing Contest 2012 - Blog Launch Announcement

Today I'm official lunching this "Digital Marketing Contest 2012" blog. This is a kind of event where huge knowledge sharing is going to happen(Will keep you posted on this!).

What you can expect from this blog ?
You find all the insights about the "digital marketing contest 2012" event.

Whether that is the only thing to look forward  from this blog?
Nope, lots of things coming in your way!

So, what else to look forward?
I'm planning to use this blog as the platform to express my opinion and will be giving you updates on online marketing (more often!).

Looking forward for your valuable support and encouragement :)